The “Six Prisms” of the Game Between Chinese Brands and European-American Brands at Germany’s Bauma Exhibition
The Dimensional Reduction Impact on Exhibition Ecology“The German Bauma exhibition completely reshaped my understanding of industry trade shows,” Mr. Chen admitted. From the standardization of the exhibition environment to the professionalism of corporate displays and even the precision of visitor traffic, everything far exceeded his expectations. This triennial event is like the “Davos Forum” of […]
Inventory of the “5 Highlights” at Germany’s Bauma Construction Machinery Exhibition
Last week’s Bauma exhibition attracted approximately 600,000 visitors from over 200 countries. Exhibitors and industry leaders generally reported a positive atmosphere at the event, believing this grand occasion could bring substantial momentum to the equipment industry. Trump Tariffs Become a Hot Topic at the Exhibition Against the backdrop of the current Trump tariff policies, it’s […]